This revolutionary active, VegD3®, is Vitamin D3 (cholecalciferol) of 100% non-GMO plant origin. That makes it universally acceptable, unlike animal-derived Vitamin D3 such as lanolin-origin. VegD3 is approved by the Vegan Society and is also Kosher and Halal certified. VegD3® was tested extensively to prove that it is chemically identical to cholecalciferol of animal origin. This takes away any uncertainty about absorption or efficacy (as it is literally clean, pure cholecalciferol), it meets all regulatory requirements. VegD3® is extensively stability tested to ensure that it offers a shelf-life that is at least the same as lanolin-origin D3. Consumer demand for Organic and Plant-based supplements grows every year and has for the last thirty years. With all the delivery options available, flavored delivery systems are the fastest-growing segment. Our Chewable Certified Organic Whole Food Vitamin D3 provides a vegan & chewable form of Vitamin D3 (natural algae food form) at a highly efficacious dose.